Survival of the fastest

We have been through trough economical times before but this time its is different.

This time we are a digital age and expected to recover much more quickly.

A survey was carried out on the population of the UK it found the following:

• 90% of the population must have broadband within a month of moving house.
• 41 million people are online in the UK.
• 20 hours of You Tube Videos are uploaded every minute.
• 1 in 3 consumers post a comment online in a typical week
• 17p in every pound is spent online.
• 80% of Internet users compare prices online.

Statics provided by Stuart Small – Industry Leader – Google UK

Thanks to the growth of the Internet in the home. Consumers are better informed and their buying choices are changing faster than ever before.
For example Specialist retailers such as Amazon, Game and Argos have seen their markets increase even in the economy downtown.

Why have these companies been so successful?

• They are constantly researching their market, which keywords consumers are using to search for products.
• They test their pages and layouts, which one has the best Click Through Rate (clr) and which one converts to the shopping basket the most.
• They change their offers quickly, if a product is no longer available they remove the advert and the product from their site.
• They use their assets to brand themselves, for example Monty Python use You Tube to advertise their box sets.

The key thing for businesses operating online is to keep track of your consumers and their changing habits there are different tools out there that you can use.

In my next post I will go through the 1st  of 5 Steps to help your business online and introduce you to some new tools from Google .