Affiliate Marketing

Affiliate Marketing and how it is a proper business

Affiliate Marketing
Written by Kerie Hinchliffe

Reading a lot of self-help books and improve your life books, most of them recommend creating your own business and become an entrepreneur. They often recommend affiliate marketing where you would promote products and services that you know, like and trust.

So what does it mean to be an affiliate? I had to explain this recently when I was applying for a business bank account. In its basic form affiliate marketing is sending customers (traffic) to an offer. If they make a purchase you receive a  commission. Sometimes these can be as high as 100% of the retail price.

Affiliate Marketing, is it a proper business?

The simple answer is yes. Even though the cost of entry for this business is a lot less than a bricks and mortar business, it still requires hard work and investment. It can be difficult to convince people as they have usually been scammed by some “get rich quick scheme!” Let me tell you now. There is no push button system that will instantly deliver thousands of dollars into your account straight away. Yes, there are tools that can help you speed up the process like Instamate. This piece of software can help you build a quick audience with Instagram by allowing you to create your posts days if not weeks in advance.

Find A Niche in Affiliate Marketing

The best way to find a niche is to look at what you know or have a passion for. Although the biggest and most popular niches are:

Internet Marketing / Make Money Online

Fitness / Weight Loss

Dating / Self-Improvement

These can be very competitive but if there is competition there is a market and products to market. If you want more detail on this check my other post on finding a profitable niche.

Finding Affiliate Offers

To find out if your niche has offers, the best place to look is Clickbank. This is especially true if you are in the fitness, weight loss or self-improvement niches. If you look at the image below the featured products tend to be in the health and fitness niche. A good point about Clickbank is once accepted you can start marketing straight away and in most cases, you do not need separate permission from each of the vendors to market their product.Clickbank Affiliate Marketing
Other platforms include JVZoo and WarriorPlus both good for Internet Marketing and Make money Online Niche. Although you need separate permission from each of the vendors.Most of the products on these networks need the customer to make a purchase before you receive a commission but you can find offers that will pay you when you get someone to add their email address to a page from a link that you sent them. This is known as CPA (Cost Per Action is also known as CPL Cost Per Lead). One of the best ways of finding these offers is through Offervault, they list all the offers currently available. You will need to apply to the different networks.

Applying to Networks

Be truthful about how you plan to market and if you are a newbie, tell them. If a network turns you down, don't get upset just apply somewhere else. There are numerous amounts of networks. Later on when you are making commissions, reapply at those that turned you down with evidence of your commissions from other networks. Make sure you give them accurate information because sometimes they turn you down because you haven't answered a phone call.

Plan your strategy for driving traffic

Before you start you need to know whether you are going to drive traffic using Free methods, paid methods or a mixture of both.
Obversely paid method is the quickest route. Free methods include creating Instagram accounts, Facebook groups, Facebook fan pages, Facebook live videos, visiting and interacting in forums, creating YouTube videos, writing blog posts and blog hopping.

Paid methods include paying for banner space, Facebook advertising, Google Ads, Bing Ads, YouTube Ads. Paying someone to promote through their list with a Solo Ads.

Some methods work better than others, and may also depend on what niche you are promoting.

Basic tools that you will need

If you decide to collect emails you will need an autoresponder to store their emails and send out email messages to your audience. There are a few out there. Aweber and GetResponse are the two most popular for Affiliates, although there are a few new ones on the scene like Market Hero and SendLine.

You will need some way of collecting these emails. This is usually done with a capture form or landing page. There are a few out there from the all powerful Clickfunnels where you can build funnels and pages in a matter of minutes all hosted for you on the cloud, Leadpages which is similar to Clickfunnels, LandingPage Monkey is also another alternative. Or your own hosted landing pages using WordPress plugins and themes like OptimizePress, Thrive Themes and Profit Builder.

About the author

Kerie Hinchliffe

Kerie Hinchliffe is a former high school teacher that has always had an entrepreneurial spirit. From writing books in different niches, skinning apps or creating an Internet Cafe in South Africa!

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