Finding a home for your online business
Now you have decided your niche and that you want to be an internet entrepreneur. I decided to give some tips on finding a home for your online business.
First, we need to look at our hosting options. There are two main ones:
- Hosted on a server owned and operated by someone else. For example Shopify and Ebay. They not only host your site but give you the tools to build it. This is a good option if you want a quick internet presence and you have little technical knowledge. Probably also the best route if you are selling physical products.
- DIY is where you find your hosting company and decide what tools you will use. This gives you full control but can often take longer to develop. This is best for digital and services, but you can still have a third party handle your shopping cart such as WooCommerce.
If you decide to go the DIY route you need to decide between three different types of servers
- Shared – This is where your hosting is on a server that is shared with others. It's the cheapest option and easiest to start with because you are not in control of the server (computer). The con can be that the sites performance can be affected by others. However, good hosting companies keep control of
- Dedicated – This is where you have your own server (computer) that is leased just to you. You get complete control over the server including whether it is Windows based or Linux based. If you plan on being a large online store that is planning on attracting large numbers this is your best bet.
- VPS – This is the middle package between shared and dedicated. It has the same functionality as a dedicated but at a fraction of the cost.
If you are going into Internet Marketing I would suggest a shared hosting package. One that has the minimum of PHP, MySql, and WordPress. You also need access to the cPanel. It's also helpful to have either Installatron or Fantastico which will do one click installation. Make sure that you can have plenty of email addresses, and can host a number of domains. Also, the speed is important, because if your site doesn't load quickly your customers will leave.
Make sure that you can have plenty of email addresses, and can host a number of domains. Also, the speed is important, because if your site doesn't load quickly your customers will leave.
I had another hosting company which I purchased because it was a cheap deal, but it was so slow. So I needed to take action and change. I researched and read a lot of reviews. The one that seemed to stand out was Siteground. So I purchased a package, support was brilliant and my sites are a lot faster.
Now this is probably the most important part of finding a home for your online business. Your domain name is your brand name. So check to see if it's available. If you are going for internet marketing and you are going into a particular niche, it's always a good idea to have your keyword in the domain name, for example, solarpowerhome.com. I use Namecheap for both domain searching and purchasing. I would recommend a .com name if you are selling internationally but if your business is a regional business then look at local extensions such as co.uk
Plan what your business idea, then do your research on the perfect hosting package for you. If you are planning on being the next Amazon then be prepared to invest in a dedicated server, if you are doing internet marketing then start off with shared.
Make sure that the plan has what you want, that speed is excellent and that support is good.
Find the perfect domain name for you and your business. If you use these steps you will have no problem finding a home for your online business.